Demi Lovato Joins Caliwater as Ambassador, Investor, and Brand Partner
We are thrilled to announce a thriving new partnership with GRAMMY-nominated global superstar Demi Lovato! Demi's dedication to physical and mental health aligns seamlessly with Caliwater's mission to provide refreshing, healthy hydration. Demi is joining our brand as an ambassador, investor, and brand partner, and we can't wait to show you what's in store:
Demi’s Role as Ambassador:
-
Demi will represent the brand to highlight the hydrating and nutritional qualities of cactus water. Keep an eye out for her own glowing reviews of Caliwater’s delicious flavors.
-
As an ambassador, Demi’s heart for authenticity will emphasize Caliwater’s values: eco-friendly activism and a conscious approach to health-focused products.
Demi’s Role as Investor:
-
Demi’s contribution to Caliwater is another step toward our goal of driving positive impact through our partnerships! We’re enthusiastic about supporting the well-being of our communities and environment, and now Demi’s amplifying our impact.
-
As an investor, Demi will help propel growth and innovation here at Caliwater. We’re all about fueling your body, your way!
Demi’s Role as Brand Partner:
-
Our perfect alignment of values and creative vision is what sets the stage for a dynamic partnership with Demi.
-
As a brand partner, Demi will be hands-on in our development and strategy. We can’t wait to see how she explores her creativity in new ways!
A partnership that just makes sense
Demi and Caliwater have the same goal: to inspire people everywhere to make mindful choices with what they drink. "I have been a fan of Caliwater for a while now and I am excited to officially partner with the brand,” Demi said. “Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy.”
One of our founders, Oliver Trevena, couldn’t agree more: “We’re thrilled to have Demi Lovato join the Caliwater family. Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers a better choice in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”
Demi's authentic approach to self-expression mirrors Caliwater's transparent commitment to quality and natural ingredients. We are so excited to welcome her as an ambassador, investor, and brand partner!
Read more about the benefits of prickly pear cactus water →
Shared values, real impact
Demi Lovato champions impactful causes, and that's why she's a perfect match for Caliwater. Here's what sets Caliwater apart as an impactful cactus water brand:
-
Caliwater offers a delicious, low-sugar alternative to traditional hydration, containing as few as 25 calories and 5 grams of sugar per can.
-
Kosher, vegan, and non-GMO, it’s a healthy choice for everyone.
-
Caliwater prioritizes sustainability by using prickly pear cactus, which requires 80% less water than conventional crops and thrives without chemical fertilizers or pesticides.
-
All of Caliwater’s packaging is recyclable, another step toward helping our environment.
-
A portion of proceeds from Caliwater Kids is donated to Olive Crest, a nonprofit dedicated to preventing child abuse and supporting children and families in crisis.
-
To promote a sustainable future and combat climate change, Caliwater proudly supports American Forests in their vital reforestation efforts.
Learn more about how Caliwater is giving back →
In essence, Caliwater embodies a commitment to both personal wellness and positive social impact, values deeply shared with Demi Lovato. When shared values align, extraordinary things happen. We’re ready to make waves!
Join us in celebrating this exciting partnership—stay up to speed by following Caliwater’s blog and Demi Lovato on social media.
